Target is rolling out a collection of sensory-friendly apparel for children and says adaptive clothing for those with disabilities is on the way too.
The new offerings are part of the retailer’s house brand Cat & Jack and are available exclusively on the store’s website.
Beginning this week, Target is marketing a selection of t-shirts and leggings with flat seams that are free from bothersome tags and embellishments in order to “minimize discomfort when in contact with the skin,” the company said. In addition, the retailer’s sensory-friendly leggings include extra room in the hips and a higher rise to accommodate older kids who wear diapers.
The items are modeled after existing Cat & Jack styles and range in price from $4.50 to $7 each.
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